
It’s Time to Get Paid for Who You Are - not what you do
Expansion Coaching for Badass Female Entrepreneurs Ready to Scale Their Pleasure & Freedom
We don't just weave a business that fits you.
We forge a whole new ecosystem that worships you.
Where your strategy feels like seduction and your success is measured in how fully alive you feel inside your business.
We marry the macro vision of your biggest, boldest legacy with the raw, electric truth of who you are when you're not diluting, performing, or proving.
From that place we architect your next moves so they feel like devotion, not duty. Because operating from a full-body yes carries you further, faster, than sterile checklists ever could.
This is how we build the business your future self is already living in: A living, breathing embodiment of your deepest magnetism, clean power, and unapologetic brilliance — built to evolve, expand, and exalt you through every single version of who you are becoming.
Not just a business. Not just a brand. A whole fucking movement.
And it starts here.
Meet erica
I’m Erica Murphy, licensed therapist turned expansion coach for women who are done performing success and ready to embody pleasure. I partner with brilliant, visionary entrepreneurs who are ready to stop over-giving, over-explaining, and over-functioning their way through business—and ready to start magnetizing premium clients through their power, presence, and clean leadership energetics.
We don’t do watered-down strategy that we slap on top of what's already misaligned. We don’t force you to manage your business or subdue your power. We upgrade your whole identity so you can unleash the movement you're here to lead and create a business that doesn't just look good on paper, it feels like a lover who worships you back.
When I’m not guiding icons into their next-level evolutions, I’m wrangling my spicy fur babies Lazlo & Colin Robinson, reading smutty romantasy novels, and sipping iced coffee on leisurely walks in the New Orleans sunshine like the soft life CEO you know you’re meant to be 😎

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