Killing the Good Girl
4 Week Group Immersion
You've spent your whole life striving to be an exemplary woman.
An excellent leader, partner, professional.
The woman people trust with their secrets, their businesses, their crises.
And nobody sees the thousands of tiny decisions, responsibilities, and commitments that made her possible.
You've busted your ass to become the best version of yourself.
You did the therapy, improved your communication, regulated your nervous system.
And yet even after all the personal development, self-improvement, and soul searching…
You still can't shake the feeling that there's a whole other part of you that you haven’t even touched yet.
A fiercer, more magnetic, deliciously unapologetic version of you that feels downright intoxicating.
Killing the Good Girl doesn’t ask you to become someone new, work harder, be better.
It challenges you to admit that you're finally ready to stop letting your Good Girl make decisions for you.
Because that version of you that you've been sensing...
the one who says “I don’t care what you want” without flinching…
who orders champagne on an ordinary Tuesday…
who has men eating out of the palm of her hand...
and opportunities begging at her feet…
She was never someone you had to become.
But she IS the woman you need to stop running from.
The version of yourself you've been avoiding doesn't just politely sit and wait for her turn.
Your Villainess doesn’t give a fuck about being well-behaved.
She’ll happily hijack your peace if it gets you to stop pretending you don’t hear her.
She’ll slip into the driver’s seat for three seconds and whisper exactly what she wants before your Good Girl grabs the wheel back.
That’s those subtle, disorienting moments during your day when you find yourself:
Staring at the calendar you worked years to build and realizing you aren't excited about a single. fucking. thing on it
Placing your usual coffee order on autopilot without realizing until afterwards you wanted to try something fun instead, like that new unicorn latte
Introducing yourself at dinner and having the strangest feeling that your words are describing someone else's life
Forcing a smile when someone says, "You have it all!" because telling the truth would make you sound like an ungrateful c*nt
You treat these moments like glitches, but they’re aren’t just random events.
They’re evidence your Villainess and Good Girl are battling for control.
Your Villainess has been trying to get your attention for a while now.
Your Good Girl is just very, very good at pretending she never spoke.
Your Good Girl has spent your entire life running one very successful PR campaign:
Convincing you that your Villainess is a threat that must be neutralized.
That your Villainess is the selfish one, the reckless one, the dangerous one.
That if you let your Villainess out - she'll ruin your relationships, blow up your life, and burn down everything you’ve worked so hard to build.
And this was a brilliant fucking strategy.
Because while YOU were busy policing your Villainess...
...your Good Girl was quietly ascending to power.
It’s how she became the reigning authority of your inner realm.
Any time the Villainess tried to object, she was silenced.
Your Villainess was declared guilty before the trial even began.
And it was your Good Girl who locked her up and threw away the key.
The cost of this isn't just another missed opportunity, or another year spent overthinking decisions you've already made.
The real cost is far more significant.
Every time you silence and invalidate your Villainess...
your Good Girl gathers another piece of evidence that she was right all along.
That your desires ARE selfish.
Your hunger IS excessive.
Your sensuality IS dangerous.
Your ambition IS too much.
Your intuition CAN’T be trusted.
Little by little, the woman who was supposed to be your future starts feeling like a fantasy instead.
She shows up as envy, as fascination, as the women you can't stop watching.
She’s the woman everyone else calls "too much" while some secret part of you whispers,
"...God, I wish I could be like her."
You don’t realize this isn’t you just admiring another woman.
It’s you feeling homesick for your own goddamn self
Because she’s never been separate from you.
She’s just been waiting for you to lift her exile.
Which is exactly what we do in Killing the Good Girl.
Killing the Good Girl (KTGG) is a 4 Week hybrid group experience that teaches you how to disrupt your Good Girl and elevate your Villainess so you can amplify your power, influence, and impact.
KTGG involves a combination of live classes, independent fieldwork, and a community space for connection and practice throughout.
What’s Included:
Live 90-Minute Class each week (4 in total)
Dedicated private community space
Shadow integration fieldwork practices between classes
Guided embodiment rituals & integration exercises
Replays & notes from every live class
All live classes happen via Zoom on Tuesdays from approximately 12pm-1:30pm CST (United States Standard Time).
All classes will be recorded and uploaded to the community within 24 hours of meeting.
Class Curriculum & Schedule
*KTGG 60 Minute Pre-Meet (September 29th) OPTIONAL!
For those who sign up early, you get the opportunity to gather together and prepare for the start of the immersion. Meet your facilitator, your classmates, and discuss what drew you to KTGG and what you’re hoping to get from this experience.
Live Class 1: Meet the Good Girl (October 6th)
The Good Girl is not who you’ve been taught to believe. You'll uncover the bargain she made for belonging, the identity she built to keep you safe, and why it’s so difficult to retire her from her position of authority.
Live Class 2: Shadow Alchemy (October 13th)
You'll discover that your Villainess isn't hiding your worst qualities—she's protecting your most life-giving ones. The selfishness, intensity, sensuality, ambition, and hunger you've spent years managing begin transforming from evidence against you into evidence of who you're becoming.
Live Class 3: Villainess Presentations (October 20th)
Every Villainess has her own specific flavor. In this class, you'll get to present yours to the class, as well as go through Villainess Activation exercises with Erica.
Live Class 4: Villainess Anchor Rituals (October 27th)
You'll create the practices, decisions, and symbolic anchors that help your Villainess become more than a breakthrough you had on Zoom. She leaves the classroom with you and begins taking her rightful place in your daily life moving forward.
Reclaiming your Villainess doesn’t just change the way you think.
It changes the entire way you perceive and experience the world itself.
You experience compounding magic in the tiny, ordinary moments in your day.
You’re now the woman who:
🔥 Mutes the family group chat when it starts blowing up, refills your wine, and goes back to planning your trip to Italy.
🔥 When someone calls you "intimidating" you smile the way most women do after being called beautiful.
🔥 Buys yourself the emerald ring you’re obsessed with and laughs every time someone assumes a man paid for it.
🔥 Smirks and replies, "Not until you've been a good boy” when he asks if he can come over.
🔥 Spends a whole afternoon luxuriating in the bathtub sipping champagne, eating chocolate strawberries, and devouring that spicy enemies-to-lovers you’ve been saving.
You continue experiencing this compounding magic in all the tiny, ordinary moments in your day…
Until one morning you wake up and realize - you’re living the life you’ve always dreamed of.
One that prioritizes pleasure over obligation. Feeling alive over caring how you’re perceived by others.
One where you know that being a dangerous, influential woman isn’t a flaw to be managed.
It’s your greatest asset.
Killing the Good Girl isn't your invitation to become a bad woman.
It’s your invitation to ask the most dangerous question of all:
What if the life you've been craving… requires crossing the line you spent your entire life believing made you a good woman?
It’s your opportunity to realize that every fantasy you've ever had…
about holding power in the palm of your hand….
buying yourself the emerald ring, the bottles of champagne, the first class ticket….
saying "Fuck no” without flinching…
or smirking delightedly when someone calls you intimidating…
were never random.
These fantasies have been your psyche’s way of preparing you to meet the woman waiting on the other side of that line.
The woman you've been taught to fear.
The woman you've secretly admired.
The woman you've mistaken for your shadow…when she's actually your future.
Killing the Good Girl is where you learn how to stop treating her like the enemy.
And discover that the most dangerous thing about your Villainess was never what she'd destroy…
It was the standards she’d hold you to.
Killing the Good Girl
4 Week Group Immersion
October 6th, 2026 - October 27th, 2026
Investment: $888
*Flexible payment options available via Klarna and Afterpay
Erica Murphy, your Villainess Mentor
Hi, I’m Erica. Psychotherapist turned Shadow Worker & Chaos Witch. Lover of all things animals, coffee, and smutty romantasies.
I spent years teaching women how to disentangle themselves from the conditioning that results in chronic burnout, spiritual starvation, and a feeling of not living the life you’re meant to. Eventually I realized the root was always the same: the Good Girl was still running the show in ever more subtle, insidious ways.
I created Killing the Good Girl because I know a high-achieving, bad bitch kind of woman like you doesn’t need more strategy, optimization, or problem solving. Your Good Girl already has that covered. You’re ready for something different. A clean, ritualistic kill. A place to bury the patterns of compliance and approval that no longer fit— and resurrect the unapologetic, unfuckwithable woman you’ve always been meant to be.
This work is part shadow, part initiation, part liberation. It’s not about fixing or healing you. It’s about remembering that you are, and always have been…wild, potent, and powerful as fuck.