Killing the Good Girl
Group Immersion October 2025
KTGG is currently closed for enrollment
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You weren’t designed to follow other peoples’ rules and systems.
You were built to disrupt, create, innovate.
No wonder the surface-level shit you’ve been doing—the talk therapy, the journaling, the mindset hacks and positive affirmations—isn’t working anymore.
This isn’t just burnout you’re in.
It’s spiritual starvation.
Your soul has been screaming at you to wake the fuck up and break free from these limitations.
And deep down, you already know what you need to do.
You have to kill your Good Girl.
The Good Girl is the version of you who stunts your growth so other people won’t feel uncomfortable.
She’s the survival mask you put on so long ago you’ve forgotten it’s not actually who you are.
She’s the Part of you who whispers things like: “Don’t grow too much. Don’t get too big. Don’t be too good.”
She brings you down to other peoples’ level instead of expecting them to rise to your’s.
She smiles and says “sure, of course I can!” when your body is actually screaming fuck no.
She’s why you feel invisible even though you’re doing everything “right.”
She’s been protecting you and keeping you safe for so long — you didn’t even notice when your guardrails turned into your straightjacket.
Your purpose is not to make everyone else’s life easier.
Your destiny is so much bigger than just being easy, likable… and forgettable.
You were built to hold entire realms in the palm of your hand. To wield power and influence as easily as breathing.
You’re meant to be the woman who
… makes people say, “holy shit, who is SHE?? 👀 ”
… unapologetically takes up space
…. lives rent-free in peoples’ heads without even trying
… gets what she wants and expects nothing less
The only reason you haven’t claimed HER yet is because your Good Girl is still holding you back.
But this October, all that changes.
Killing the Good Girl:
October 2025 Group Immersion
Killing the Good Girl (KTGG) is a 4-week group experience that runs from October 6th - October 31st, 2025. Expect big energy, sharp truths, and revelations that hit like a delicious gut-punch.
What happens inside:
⚔️ Weekly 90-minute group calls over Zoom (Mondays @ 6pm CT). Facilitated by Erica Murphy, the live groups are an engaging mix of teaching, shadow work, and real-time practice. Expect to leave each call feeling sharper, braver, and unwilling to shrink back into old habits.
⚔️ Private Telegram group. Connect with the other women in your KTGG cohort, share your process as it unfolds, and receive direct coaching from Erica to keep your Villainess vibes going strong throughout the immersion.
⚔️ Daily Villainess Ritual Flow. This daily rhythm rewires your brain for confidence and power. Instead of falling back on old habits, you’ll have something powerful to reach for — and each time you use it, your Villainess grows stronger.
⚔️ Experiential practices & rituals. Concrete tools, techniques, and strategies designed to burn away your Good Girl conditioning and replace it with pure power.
⚔️ Mentorship + community. You won’t be doing this alone. You’ll be backed by a group of women walking the same transformative path, supported by the energy of the collective and Erica’s strategic guidance.
More Details
🗓 Dates: October 6th 2025 - October 31st 2025
🔥 Live Group Schedule (Mondays @ 6pm CT)
Week 1: The Funeral (Oct 6) — Drag your Good Girl into the light. Burn the rulebook of limitations keeping you predictable when you’re meant to be iconic.
Week 2: The Rebirth (Oct 13) — Somatic + archetypal activation of your Inner Villainess. Meet the version of you unencumbered by fear & shame.
Week 3: The Claiming (Oct 20) — Articulate the identity upgrades + uncompromising standards required to embody your Inner Villainess in real time.
Week 4: Integration (Oct 27) — Committing to embodying your Villainess moving forward. Planning for the long-term.
..
🖤 Private Telegram Group opens on October 1st and runs through October 31st
This is where we’ll engage in our Daily Villainess Ritual Flow:
☀️ Morning Activation:
Declare your pleasure practice for the day. This locks in pleasure as a non-negotiable before your day even starts.
🌙 Evening Reflection:
Share one thing you’re proud of from the day + your Good Girl Snapshot from the day (catching your Good Girl in the act and interrupting the pattern)
..
✨ KTGG Investment: $555
*Split payments available via Klarna & Afterpay
You’re tired of empty praise and surface-level approval that shines for a moment…then disappears.
You want to be the woman who:
Never again squeezes yourself into a life too small to fit you.
Never again apologies for being “too much” to people who were never enough to begin with.
You want to be chosen, desired, and prioritized without having to prove why you’re worth it.
To be the woman who makes your own damn rules, who lives life on YOUR terms.
Free from guilt, shame, or fear of what people think.
Moving through the world with an ease, boldness, and freedom that finally, finally….
feels like home.
a message from erica
Meet your Villainess Mentor
I’m Erica Murphy - therapist, entrepreneur, shame alchemist.
After years of helping high-achieving women untangle burnout, perfectionism, and people-pleasing, I realized the root was always the same: the Good Girl running the show behind the scenes.
I created Killing the Good Girl because you don’t need more mindset hacks or surface-level “self-care.” You need a clean, ritualistic kill. A place to bury the patterns of compliance, silence, and shrinking — and resurrect the unapologetic Villainess you were always meant to be.
This work is part shadow, part initiation, part liberation. It’s not about fixing you. It’s about remembering that you are, and always have been, wild, potent, and powerful as fuck.