Killing the Good Girl
The 4-week Group Immersion for the Woman who’s ready to Unleash the Version of Herself Who Cares More about Being Powerful than Approved of
You can feel something deep, dark, and dangerous stirring in you. Some primal force pacing back and forth, pushing against the bars of its cage, ravenous to break free.
And the craziest part is…you want her to.
Because this isn't some sweeter, shinier, more evolved version of the woman you already are.
It's the woman you learned to put on a fucking leash.
Your Villainess.
You feel her when someone tells you how lucky you are…and something inside you thinks, You have no fucking clue what I am.
You feel her when you look at the life you built…and catch yourself fantasizing about burning it all down and starting from scratch.
You feel her when another woman takes up more space than you allow yourself and what rises isn't judgement—it’s admiration and envy.
Because your Villainess is not who you’ve been made to believe she is.
She is simply the version of you not limited by shame, self-doubt, or external validation.
The one with fangs and claws, who pours her devotion into the very things you were taught to keep strictly under control: your desires, your rage, your selfishness, your intensity.
Your Villainess isn't careless. She's just willing to make decisions everyone else won't approve of.
She isn't cruel. She just refuses to keep sacrificing what she wants to preserve everyone else's expectations of her.
She isn't evil. She just stopped confusing being a "good woman" with being a woman who's easy for everyone else to live with.
Your Villainess is dangerous to the status quo because she doesn't only express her power when it's admired or useful to others.
She knows how to keep going even when it triggers people.
When she gets called selfish, arrogant, greedy, intimidating, too much.
When they scoff: "Who does she think she is?" she doesn't lie awake with her stomach in knots. She feels proud of herself for not backing down.
Your Villainess is ruthlessly devoted to herself, delighted by her audacity, and turned on by her life.
And she fucking likes it that way — because damn it feels good when nobody but you gets to decide how far you can go
Your Villainess is who you can feel get so fucking frustrated every time you cap your power.
Being powerful isn't the problem. Only letting yourself go so far with it is.
You know how to lead rooms, make hard decisions, say the thing everyone else is thinking, and walk into spaces that would've intimidated the shit out of you five years ago.
But your power is still contextual rather than constant—limited to what other people are impressed by, and suppressed the second it starts to threaten or intimidate them.
It’s why you post the thing you fully believe in and fucking love it—right up until the comments switch from YES, THIS!! to being called selfish, or ignorant, or problematic.
Why you tell your team, “We’re going in a different direction,” someone pushes back—and suddenly you find yourself asking, “What does everyone else think?” as you open your executive decision up for a democratic vote.
Why you tell your partner you want the weekend to yourself, they look disappointed—and now you’re offering to spend Saturday together because you don’t really need the full 2 days.
You've gotten so fucking good at staying within everyone else’s comfort zone — you barely notice when it means leaving your own desires behind.
Even as moments like these are happening, you don't experience yourself as choosing approval over power.
You view it as evidence of how emotionally intelligent you are.
You label it loyalty, maturity, consideration. Being realistic. Being ethical. Being smart about timing.
There's always a justification.
But there's a reason why every one of these “evolved” decisions somehow ends with you being less expressed…and everyone else being comfortable again.
Your subconscious is still running the outdated belief that shrinking your power makes you a good woman.
Your power is allowed so long as you remain respected, admired, and desired.
But the instant you become perceived as intimidating, or threatening, or “too much” — something in you yanks your leash and you instantly back down.
And who’s holding the leash?
Your Good Girl.
You didn't see her take the throne because you assumed she was already dead. And why wouldn’t you?
She should have been long-gone by now after all the years you spent in therapy, coaching, personal development. That fawning, people-pleasing, conflict-averse, boundary-avoidant woman should have been healed right out of you.
What you didn't realize is that your Good Girl went to therapy right along with you and continued evolving, too.
Your Good Girl is still here. She’s just not the fawning people pleaser who struggles with boundaries and saying no. Now she’s your master strategist and PR genius. The part of you who’s playing chess while everyone else is playing checkers.
She's brilliant at reading a room, managing perception, anticipating what people need, and figuring out exactly who you need to be to get what you want. She's Olivia fucking Pope, fixing problems before anyone else even realizes they exist.
She's also a large reason you're as successful as you are. She worked out exactly how much success gets you admired — and made sure you got every inch of it.
But what she can’t do is take you any further without betraying the very things she was built to protect.
The woman you're becoming now requires more voltage than your Good Girl can authorize.
Because your Good Girl is still bound by loyalty contracts you never consciously agreed to.
The ones you signed before you were even old enough to understand who benefits from them.
I can be successful — as long as I don't become more successful than them.
I can be powerful — as long as I remain generous, gracious, humble, and easy to love.
Those are the terms. And every time somebody's face falls, tone shifts, or body language tightens—your Good Girl is already enforcing these laws before you've even consciously realized it’s happening.
Which is why more love & light healing isn't going to get you where you're trying to go.
You've already done the therapy, the coaching, the spiritual ceremonies. You can trace most of your patterns back to the exact fucking moment they were formed. You could give a PowerPoint presentation on why you are the way you are.
But underneath all of it, you're still chasing the same impossible goal.
To become healed enough, regulated enough, self-assured enough…
That one day you'll be able to wield all your power - without a single person being triggered by it.
But that version of healed doesn't exist.
You can't regulate yourself enough to control someone else's experience, interpretation, or response.
And that was never supposed to be your job in the fucking first place.
Every day you continue to chase the impossible goal of being powerful without being disapproved of—the more it costs you.
Not the life you already have. Your Good Girl will protect THAT with everything she has.
What it costs you is the thing you’re actually here for.
Because you're not a woman who’s meant to settle for just a good or fine life. You've had a good life for years. And maybe if you were a different kind of person, that would be enough to satisfy you.
But it’s not
You're a woman who is meant to keep growing, evolving, expanding. Becoming more powerful, more expressed, more fucking alive each year you’re here.
That's not just ambition.
It's what you were made for.
And you're not letting yourself do what you were created for. Instead, you're maintaining the status quo.
You’re a Ferrari that’s been restricting itself to 40mph backroads and school zones when you were made to head to the highway and fucking floor it.
And the cruel irony is that this chronic restriction, this constant state of holding back your full expression and purpose is not only fucking exhausting…
It also costs you the ability to actually enjoy everything you’ve worked so fucking hard to build.
It’s why you’ll be sitting in the house you worked for, on the holiday you paid for, across from people you love — staring into your coffee and feeling that quiet aching question that never seems to leave:
Is this fucking IT? Will this be my life forever?
Meanwhile, all that untapped power you're not using doesn't just disappear. It turns inward—and it starts to fester. It mutates into restlessness, irritation, contempt for your own life. It leaks out sideways because you won't let it through the front door.
Every year you don't move in the way you were built to—the woman you were going to become gets further and further away. Until eventually she disappears all together.
This will be one of the greatest heartbreaks of your life. And nobody will even know your grief exists because all they'll see is the money you made and the beautiful life you kept successfully expanding.
They won't see the book that never left the notes app on your phone, the purpose you never committed to, or the dream life that kept whispering "this way…" while you kept choosing the safe, familiar path.
They won't see that you were built for something extraordinary— and settled for something respectable.
You'll be the only person who knows how far you could have fucking gone. And that potential will die when you do.
You know what you have to do
This isn't a personality transplant. You're not trying to become a woman you've never met. You've already felt her.
You’ve already been her in those potent moments where you feel most powerful and free.
You've said things that shifted entire rooms. You've taken risks others would be scared shitless of. You've held your boundary even when people were angry in response. You've made the decision nobody could understand because you just knew in your bones: it was the right call.
You've done the powerful thing more times than you give yourself credit for.
What you haven't done yet…is figure out how to actually fucking enjoy it instead of just tolerate it.
Sure, you’ve done the things. But you’ve done them by gritting your teeth and white-knuckling your way through. And then you paid for it afterwards. Replaying the conversation on a loop, mentally drafting and re-drafting the text you could send, wondering whether you should follow up, and waiting to find out if it cost you something.
You're already capable of accessing and expressing your power.
What you're missing is the part where it stops costing you hours, days, or weeks of emotional recovery — and starts feeling fucking good instead.
To get there, we have to update the subconscious laws inside of you that determine who gets the final fucking say in your world.
You need to remove the Good Girl as the reigning authority of your inner realm and elevate your Villainess into decision-making authority instead.
You need to identify the loyalty contracts still giving your Good Girl authority, deliberately disrupt the behaviors that keep reinforcing them, and reclaim the parts of your Villainess those contracts required you to imprison.
Because your psyche, nervous system, and current identity need more than just self-awareness and a new conceptual understanding of who you want to be. You've already accomplished that part of the process.
What they need is for authority to change hands at the subconscious level where the actual decisions get made before your conscious mind ever gets a fucking vote.
Which is exactly what we're doing in Killing the Good Girl this October 2026.
Killing the Good Girl is a 4-Week Group Immersion that combines parts work, shadow integration, somatic embodiment, dark feminine energetics, and real-world experiential practice to dethrone the subconscious identity keeping your Good Girl in power.
Parts Work to identify the invisible loyalty contracts and protective logic underneath your Good Girl's decisions and separate what she believes is necessary from the options actually available to you. So when you're about to talk yourself out of something, you can identify exactly which woman is making the argument and stop mistaking conditioning for the only choice there is.
Shadow Integration to liberate the hunger, selfishness, ambition, intensity, pleasure, and audacity your Good Girl taught you were dangerous to possess. So you can name the insane goal, tell them exactly what you want in bed, or instinctively say what you’re thinking without needing to rehearse it first to make sure it lands easier..
Somatic Embodiment & Dark Feminine Energetics to teach you how to hold all of this in your body without your nervous system overloading and freaking the fuck out. So when that huge lump sum of money lands in your account, or your partner pushes back instead of immediately agreeing, or the room suddenly goes silent after something you said—what you feel is calm conviction, not the urge to overexplain or backpedal.
Real-World Experiential Practice to actually complete the power transfer. So you can make the decision knowing exactly who it will disappoint and not spend the next three days checking your phone to see whether they’re still upset with you. So you can notice the flicker on someone's face when you say what you actually want and resist the urge to immediately make your desire easier for them to swallow.
These are the experiences that give your psyche new evidence about who gets to lead when your Good Girl's rules collide with what you actually fucking want.
Weekly 90-Minute Live Classes to take you through the full arc of power transference: revealing the Good Girl who’s been making your decisions, meeting the Villainess she was built to suppress, learning how to deliberately call your Villainess forward, and practicing discerning which woman gets to lead when it actually fucking matters.
Private Telegram Community to update your identity in real time. Your Good Girl is exceptionally good at making her decisions sound perfectly fucking reasonable after the fact. This is where you bring the text you're rewriting, the decision you're suddenly reconsidering, or the reaction you can't stop thinking about — while the pattern is still happening, before she has time to explain it away.
This is how your Villainess stops being an abstract concept and becomes the woman you physically start moving through your days as.
Because you're not here to leave KTGG knowing more about the woman you want to become.
You're here to leave with four weeks of evidence that you already know how to fucking be her.
The question was never whether you're powerful enough to go all the fucking way.
It's whether you're willing to become the villain in somebody else's story if it means getting what you want.
Because the woman who’s ready for that is the one who becomes the reigning authority over her own fucking life. Nobody else holds the deciding vote anymore. YOU determine what happens with your business, your relationships, your calendar, your body, your money.
You tell your mother you're spending Christmas somewhere else this year — and instead of feeling guilty you're practically giggling when you click "book" because her disappointment no longer gets to ruin something you're this fucking excited about.
You look him in the eye and say, "I don't find that funny" — then savor the awkward silence that descends because for once everyone is forced to acknowledge his shitty behavior instead of just brushing it off.
You realize the woman who used to be your mentor is now looking to YOU for what to do next — and you feel the delicious arrogance of knowing you really are that fucking good.
You tell your partner exactly what you want in bed, watch the surprise flash across their face — and instead of feeling insecure you feel a wicked thrill from being the one who leaves them speechless.
You watch strangers argue back at your viral posts and instead of questioning yourself you just smirk — feeling like a dragon lounging on top of a fire they keep feeding with their offerings of energy and attention.
Each one of those experiences makes the next one easier. You build this muscle over and over again, until eventually it just becomes who you naturally fucking are.
You'll never know a ceiling again-because there won't be one
You’ll finally get to find out how much money you can make. How much influence you can have. How much you can change, create, lead, demand, receive and fucking experience when nobody else gets to decide where you stop.
Every year you'll become more powerful, more sought-after, more consequential than the year before. And every year you'll look in the mirror and meet the woman who the version of you reading this right now was only starting to imagine.
That's the part nobody tells you about power.
It's not just the money, or the influence, or the external rewards in the physical 3D world (of which there will be many).
It’s shifting your default mode from self-criticism to self-devotion.
From assuming there’s always fucking something about you that needs fixing, or improving, or optimizing…
To constantly falling more deeply in love with yourself, over and over again, for the rest of your life — because you continue evolving into new versions of your own fucking dream woman.
The choice is yours
Find out how far you can fucking go — or keep slowing down to make sure everyone still feels good about you
One of those women is going to make this decision.
You get to decide which.
Killing the Good Girl begins October 6th, 2026
4 × 90-minute live classes · Access to all replays · Shadow Integration Fieldwork between classes · Private Telegram community
Early Bird Pricing through August 31st: $777
Full Investment starting September 1st: $888
Flexible payment options available via Klarna and Afterpay
Meet your Shadow Work Guide
I’m Erica Murphy. And I’m not teaching you shadow work because I read some Eckhart Tolle books, copied a few courses, and decided “dark feminine” would look hot for social content.
I’ve spent a decade as a psychotherapist, thousands of hours in the field of psychology and counseling, and personally lived through every fucking layer of the work I now guide my clients through.
I became increasingly disillusioned with the gatekeeping, oppression, and colonization baked into the therapy field—and deeply frustrated with “love & light” healing paradigms that taught women how to understand and regulate themselves only to become more well-adjusted to their own repression.
I wanted to know what existed beyond helping women become “better” versions of conditioning that made them more convenient for others instead of more free for themselves. So I went into the shadow. I entered the underworld and went straight into my own darkness. Into everything I’d been taught to believe made me selfish, dangerous, excessive, or bad. My intensity. My desires. My rage. My selfishness.
I discovered that buried inside everything I’d been taught to regulate, heal, integrate, or make more palatable - were fucking enormous amounts of my own untapped power.
This is why I created Killing the Good Girl. I understand the Good Girl so intimately because I spent the first 30 years of my life mastering the exact identity I now help women dismantle. After spending hundreds of hours with my own shadow and guiding other women through working with theirs, I realized that many of the qualities conventional healing modalities teach us to regulate and contain weren’t pathologies standing between us and our power. They WERE our fucking power sources.
Women didn’t need to become better at controlling these parts of ourselves. We needed to stop being afraid of wielding them to their fullest extent.
Killing the Good Girl’s purpose is not to make you better at understanding, regulating, or negotiating with the parts of yourself your Good Girl decided were too dangerous to wield. It’s to deliberately fucking unleash them as you’re guided through a clean, ritualistic kill of the compliance and approval patterns that have kept your power leashed your entire life.
A place to stop hiding your selfishness, hunger, intensity, desire, and audacity and learn how to savor them instead. To see what happens when these parts of you are no longer something you have to manage--but powers you consciously choose to wield with confidence and precision.
We’re not here to make you a better Good Girl.
We’re here to see what becomes possible when the Good Girl gets out of your way -
and you finally find out just how far you can fucking go
Frequently Asked Questions
-
This immersion is for you if:
You’re not a beginner. You’ve already done significant therapy, coaching, or personal development work. You understand yourself exceptionally well—and you’re starting to realize understanding yourself isn’t the same thing as giving yourself permission to live differently.
You have a persistent knowing that there’s something more you’re here to do, create, express, or contribute—and you’re fucking tired of watching it survive on whatever time, energy, and attention your current life leaves behind.
You suspect the qualities you’ve spent decades managing—your selfishness, hunger, intensity, ambition, sensuality, power—might be the exact qualities your next chapter requires.
You keep finding yourself fascinated by women who are more dangerous, alive, powerful, or unapologetic than you’ve historically allowed yourself to be.
You’ve gotten very fucking good at being the woman you were supposed to become. Now you’re ready to find out who you are when being good is no longer the assignment.
You no longer want to optimize your Good Girl. You’re ready to question whether she’s still qualified to make your decisions at all.
-
This immersion is NOT for you if:
You're looking for productivity strategies, mindset tricks, or other frameworks or formulas to help you become more efficient, effective, or optimized.
You're looking for someone to tell you who to become instead of discovering who you've been afraid to let yourself be.
You expect someone else to take responsibility for and manage your emotional responses.
You want transformation without having to be vulnerable, uncomfortable, or brave. You want your life to change without being willing to question any of the identities, relationships, roles, or rules currently keeping it intact.
-
We meet live on Tuesdays from 12pm–1:30pm CST. All classes are recorded and uploaded within 24 hours.
September 29th is our optional live Pre-Meet to connect with Erica and your cohort mates.
October 6th - Live Class 1: Meet the Good Girl
October 13th - Live Class 2: Shadow Alchemy
October 20th - Live Class 3: Villainess Rising
October 27th - Live Class 4: Dawn of the Queen
The Telegram community opens on Monday October 5th and closes on Friday October 30th.
-
The community is where we'll continue connecting and practicing in between live classes. Inside, you'll be able to continue the conversations we're having in class, ask questions, share reflections and wins, and connect with the other women moving through this experience alongside you.
The community will open shortly before our first live class so everyone begins together. You'll receive a separate email with your invitation and all the details once the community is officially open.
-
Plan for approximately 3–4 hours each week. Each week includes a 90-Minute live class, independent fieldwork to deepen your integration, and optional participation in the community. Some weeks you'll move through the fieldwork quickly, while other weeks you may find yourself sitting with it a little longer. Trust your pace.
-
While live attendance is highly encouraged, replays will be available.